A New Way to Pay

A New Way to Pay

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The world's payment infrastructure is going through a major upgrade to EMV, the smart card standard mandated by Europay, Mastercard and Visa to combat fraud. But EMV also offers significant opportunities for creating competitive advantage. Aneace Haddad's 'A New Way to Pay' is about enabling cardholders and merchants to see card payment as something exciting and different, so that they will focus on the added value that your card provides, rather than the cost it represents.Here is some practical advice provided by a credit card customer for all to see on his website: When I call to ask for an ... The National Association of Convenience Stores is working with First Data Corporation to convince card processors toanbsp;...

Title:A New Way to Pay
Author: Aneace Haddad
Publisher:Gower Publishing, Ltd. - 2005

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