Advertising and the practice of marketing

Advertising and the practice of marketing

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... Consumer Behavior: A Managerial Viewpoint (Austin, Texas: Press Educational Division of Lone Star Publishers, Inc., ... The services offered by a doctor, a lawyer, or an appliance repair person are also products in the marketing sense.

Title:Advertising and the practice of marketing
Author: Kenneth E. Runyon
Publisher:Merrill Publishing Company - 1979-01-01

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