Australian Marketing

Australian Marketing

4.11 - 1251 ratings - Source

Goods are high on a#39;searcha#39; qualities; a purchaser can decide before what is sought and can test out or examine alternatives. ... Zeithaml, lists a series of hypotheses about marketing decision making for services based upon this analysis. ... of the successful application of a#39;customer firsta#39; business strategies in airlines, banks and retailers have emphasised the value of well managed service marketing.

Title:Australian Marketing
Author: J. R. McColl-Kennedy, Oliver H. M. Yau, Reg Hardman
Publisher: - 1990

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