Australian Marketing

Australian Marketing

4.11 - 1251 ratings - Source



Goods are high on a#39;searcha#39; qualities; a purchaser can decide before what is sought and can test out or examine alternatives. ... Zeithaml, lists a series of hypotheses about marketing decision making for services based upon this analysis. ... of the successful application of a#39;customer firsta#39; business strategies in airlines, banks and retailers have emphasised the value of well managed service marketing.


Title:Australian Marketing
Author: J. R. McColl-Kennedy, Oliver H. M. Yau, Reg Hardman
Publisher: - 1990
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA