Australian marketing casebook

Australian marketing casebook

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Third edition of text first published in 1981 for marketing courses at post-secondary level which provides cases relevant to Australian business. This edition introduces 13 new cases and updates another five. The authors teach marketing at Macquarie University.Mitsubishi Lancer This advertisement (also shown in March 1992) opens with an interior shot of the manual gear shift being ... four or five door models the fully- imported Lancer is powered by either the twelve valve 1.5 litre engine judged to beanbsp;...

Title:Australian marketing casebook
Author: Peter Gilmour, David L. Rados
Publisher: - 1993

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