Business Communication

Business Communication

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For more than six decades, Lehman and DuFrenea€™s BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In todaya€™s fast-paced business environment, communicating effectively with multiple audiences is more essential and more challenging than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The a€œBuild Your Forda€ web interface at collects information about customer demands that product ... When reviewing the data for the Ford Edge CUV, you notice that 40 percent of customers who built an Edge during its concept phase chose to ... While these form letters may form the basis for routine communication, they often miss the mark. ... product development team, compose a form letter to send to customers who asked for changes in your product or service.

Title:Business Communication
Author: Carol Lehman, Debbie DuFrene
Publisher:Cengage Learning - 2010-02-19

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