Connective Branding

Connective Branding

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Therefore, the organisation did not tell a fairy-tale about a wonderful world where everyone loves each other, but decided to inform all employees about the actual business reality, which was that Hollard had ambitious growth targets andanbsp;...

Title:Connective Branding
Author: Claudia Fisher, Christine Vallaster
Publisher:John Wiley & Sons - 2010-04-01

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