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Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any exhibit or program the institution develops. Weaver breaks the visitor experience down to 8 steps and provides practical guidance to museums and related institutions on how to create optimal visitor experiences for each of them. In a workshop-like format, she uses multiple examples, exercises, and resource links to walk the reader through the process.A GUIDE FOR MUSEUMS, PARKS, ZOOS, GARDENS aamp; LIBRARIES Stephanie Weaver ... T heya#39;re the ones who come to your zoo or aquarium on a tour thata#39;s part of a convention and couldna#39;t care less about your environmental mission. ... Think of offering him such things as detailed shopping lists for restocking his house with earth-friendly items, books targeted to this stage, or exercise clothing for theanbsp;...

Author: Stephanie Weaver
Publisher:Left Coast Press - 2012-03-15

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