Creating Value for Customers

Creating Value for Customers

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The 1990s bring challenges to American business that will require radical new management strategies. The management revolution gathering momentum across the country puts customer value creation as Priority One. Shows you why customer value creation is vital for business success and teaches you how to transform your organization into a high value delivering enterprise. You'll find all the tools and approaches for value creation that give senior executives and top-level managers a reliable road map for strategic change. And you'll learn these techniques and methods from actual case study examples of industry leaders who are now pioneering the new approaches for becoming increasingly valued by their customers.In addition to providing basic information about the customer and speeding up service and repair, the system would identify Circuit Citya#39;s best customers and give them priority service. If the database showed that the customer bought a TV oneanbsp;...

Title:Creating Value for Customers
Author: William A. Band
Publisher:Wiley - 1991-03-20

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