Gower Handbook of Marketing

Gower Handbook of Marketing

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.In 1984 he became the head of management recruitment for Unilever in the UK and he describes his present job as a#39;marketing ... He holds doctorates in industrial economics and business studies (PhD University of Birmingham 1983) and inanbsp;...

Title:Gower Handbook of Marketing
Author: Michael J. Thomas
Publisher:Gower Publishing, Ltd. - 1995-01-01

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