Guerrilla Marketing Research

Guerrilla Marketing Research

4.11 - 1251 ratings - Source

Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available, Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed, the author's tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.The writing of the detailed findings section (point 6 above) of a focus group report is somewhat like writing a book. ... There is no need to put a demographic section (point 7 above) in a focus group report, although the discussion guide andanbsp;...

Title:Guerrilla Marketing Research
Author: Robert J. Kaden
Publisher:Kogan Page Publishers - 2006-06-03

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