Handbook of international marketing

Handbook of international marketing

4.11 - 1251 ratings - Source

... capstone organisations (e.g. the US National Association of Broadcastersa#39; Television and Radio Codes, the (Canadian) Broadcast Code for Advertising to Children, and the (Japanese) Instant Noodles Manufacturing Fair Trade Conference).

Title:Handbook of international marketing
Author: Malcolm McDonald, John Ryans
Publisher: - 1982

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