Heritage Visitor Attractions

Heritage Visitor Attractions

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The first clearly structured textbook to examine Heritage Visitor Attractions from an operations management perspective. The book begins by defining the characteristics of HVAs and the principles of operations management and deals with the design of HVAs. It then looks at their quality and improvement , examining capacity management. The links between operations and strategy are then analysed, and the final section consists of six in-depth case studies which graphically illustrate the issues highlighted in the rest of the book.Notes. on. the. Contributors. Anna E . Leask is a lecturer in tourism management at Napier University, Edinburgh. ... currently a lecturer in tourism and marketing at the School of Management Studies for the Service Sector, University of Surrey.

Title:Heritage Visitor Attractions
Author: Anna Leask, Ian Yeoman
Publisher:Cengage Learning EMEA - 1999

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