International Place Branding Yearbook 2010

International Place Branding Yearbook 2010

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Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processesAlso, to the reviewers for their valuable critiques: Simon Anholt, Government advisor and author, UK; Adee Athiyaman, Western Illinois University, USA; Nicholas J. Cull, University of Southern California, USA; Keith Dinnie, Temple University, anbsp;...

Title:International Place Branding Yearbook 2010
Author: Frank Go, Robert Govers
Publisher:Palgrave Macmillan - 2010-10-27

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