International Place Branding Yearbook 2012

International Place Branding Yearbook 2012

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Annotation. This volume examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.... UK; Adee Athiyaman, Western Illinois University, USA; Bill Baker, author of Destination Branding for Small Cities (Creative Leap Books), USA; Nicholas J. Cull, University of Southern California, USA. Keith Dinnie, NHTV Breda University ofanbsp;...

Title:International Place Branding Yearbook 2012
Author: Frank M. Go, Robert Govers
Publisher:Palgrave Macmillan - 2012-12-24

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