Kundensegmentierung bei Multipartner-Kundenbindungsprogrammen

Kundensegmentierung bei Multipartner-Kundenbindungsprogrammen

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Beispiel eines KAcufers der C-Klasse von Mercedes Benz. Vol. 74. MA¼nchen: FGM -Verlag. Schendera, C. F. (2008). Regressionsanalyse mit SPSS. MA¼nchen: Oldenbourg. Schendera, C. F. (2010). Clusteranalyse mit SPSS (1 ed.). MA¼nchen :anbsp;...

Title:Kundensegmentierung bei Multipartner-Kundenbindungsprogrammen
Author: Lisa Remmelberger
Publisher:BoD – Books on Demand - 2012

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