Managing the New Customer Relationship

Managing the New Customer Relationship

4.11 - 1251 ratings - Source

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP a€œGordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.a€ a€” William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MAand potential customers where they are, companies naturally ought to consider social media as part of their ... avoided had United been listening more actively and engaging customers more effectively in near real time.5 Once the video went viral, ... was thrown over a fence by a FedEx delivery person in another YouTube video (this one watched over 8 million times). ... company has a monopoly on occasional and weirdly bad customer service, in yet another YouTube video, a USPSanbsp;...

Title:Managing the New Customer Relationship
Author: Ian Gordon
Publisher:John Wiley & Sons - 2013-03-21

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