Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations

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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.Schenker. Jennifer, aquot;Dell Steps Up Consumer Pursuit, aquot; Business Week Online, June 8, 2007. p. ... Nunn. Peter, aquot;Toyota Prius: Chapter Three.aquot; Edmunds Au- toOhserver, July 16, 2007. available online at www toyotaanbsp;...

Title:Marketing of High-technology Products and Innovations
Author: Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
Publisher:Pearson Prentice Hall - 2009-02

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