Marketing-Related Motives in Mergers & Acquisitions

Marketing-Related Motives in Mergers & Acquisitions

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Prompted by an increasing number of mergers and acquisitions (MaAs), Denise Dahlhoff investigates the role of marketing-related motives in MaAs in the U.S. food industry.Huber, Joel (1999), a€œThe Importance of Multinomial Logit Analysis of Individual Consumer Choices, a€œ in CBC User Manual Version 2.0, Sawtooth Software, ... Kalorama Information (1999), The U.S. Market for Cookies,

Title:Marketing-Related Motives in Mergers & Acquisitions
Author: Denise Dahlhoff
Publisher:Springer Science & Business Media - 2013-11-22

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