Marketing Research Kit For Dummies

Marketing Research Kit For Dummies

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For example, if you want to examine your customersa#39; credit card usage, you can compute the percentage of customers who used credit cards or the percentage of credit card transactions. Although both percentages provide useful information, anbsp;...

Title:Marketing Research Kit For Dummies
Author: Michael Hyman, Jeremy Sierra
Publisher:John Wiley & Sons - 2010-03-05

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