Married to the Brand

Married to the Brand

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Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50, 000 first printing.A SEA OF SAMENESS Our research shows that whether wea#39;re talking about beer , banking, or business services, ... lists more than 40 different ones , ranging alphabetically from the Acura RL to the Volvo S80, and thata#39;s justanbsp;...

Title:Married to the Brand
Author: William J. McEwen
Publisher:Gallup Press - 2005-01-01

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