Minorities and Marketing

Minorities and Marketing

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The only businesses not involving extended personal contact in which blacks have significant ownership in their own community are auto repair and gasoline stations.a€ (Andreasen, Inner City Business, 53, 55.) Reiss and Aldrich find that whileanbsp;...

Title:Minorities and Marketing
Author: Frederick D. Sturdivant, Alan R. Andreasan
Publisher:Marketing Classics Press - 2011-08-15

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