Online Consumer Protection: Theories of Human Relativism

Online Consumer Protection: Theories of Human Relativism

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Presents a broad range of international findings in online consumer protection. Covers the nature of online threats, consumer concerns, and techniques for online privacy protection.... marketing techniques whereby the consumer requests or seeks out information about products or services viablogs, bulletin boards, and ... Microsoft contacted bloggers to promote their Xbox game system. Wal-Mart has utilized blogs since 2005 to promote positive news about itself and to repair its image (Barbaro, 2006 ).

Title:Online Consumer Protection: Theories of Human Relativism
Author: Chen, Kuanchin
Publisher:IGI Global - 2008-09-30

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