Problems in marketing

Problems in marketing

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Exhibit 10 is a schematic diagram of distribution channels in the warm-air heating and air-conditioning industry. To reach the ... Carrier, Crane, Fedders, Rheem, and Payne all financed wholesaler inventories to a large extent. Althoughanbsp;...

Title:Problems in marketing
Author: Christopher H. Lovelock, Scott Ward, Harvard University. Graduate School of Business Administration
Publisher:McGraw-Hill Companies - 1981

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