Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academya€™s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Abstract The purpose of this research was to compare the credit usage patterns of compulsive and noncompulsive purchasers. Specifically, comparisons were made of the number of credit cards possessed and the usage rate of those credit anbsp;...

Title:Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Author: B. J. Dunlap
Publisher:Springer - 2015-01-02

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