Product Juggernauts

Product Juggernauts

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Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creationHow Companies Mobilize to Generate a Stream of Market Winners Jean Philippe Deschamps, P. Ranganath Nayak. extreme ... A light-weight, aluminum body would ensure an acceptably low weight/power ratio with a normal engine, thus delivering high acceleration performance. Limiting ... engine. Convincing management was not easy, but the concept had a lot of appeal to Hondaa#39;s senior managers.

Title:Product Juggernauts
Author: Jean Philippe Deschamps, P. Ranganath Nayak
Publisher:Harvard Business Press - 1995

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