Public Radio and Television in America

Public Radio and Television in America

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The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume. Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.The university base of many NPR stations was a key factor in shaping the identity and listenership of the network. ... You know: the angst of choosing the correct oat bran, the painful decision on what to do with investments in the postCD world, ... The FCC sought to maintain a distinction between underwriting and advertising by banning salesmanship and price ... and Information Fund were a€œValvoline Oil and Valvoline Instant Oil Change and its franchisees, environmentally conscious anbsp;...

Title:Public Radio and Television in America
Author: Ralph Engelman
Publisher:SAGE Publications - 1996-04-22

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