Publishers, Readers, and Digital Engagement

Publishers, Readers, and Digital Engagement

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This book demonstrates how the roles of a€œauthor, a€ a€œmarketer, a€ and a€œreviewera€ are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishersa€™ and authorsa€™ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects a€” all virtually free-of-charge.Table 5.5 Evidence of the Twilight seriesa#39; continued strong sales in 2012 and 2015 Title Hardcover Trade paper Mass market Kindle (paid) Twilight (2005) 2012 #5, 291 all books; #40 in Teen Horror #34, 183 of all books; (no other categories)anbsp;...

Title:Publishers, Readers, and Digital Engagement
Author: Marianne Martens
Publisher:Springer - 2016-06-15

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