Relationship marketing for competitive advantage

Relationship marketing for competitive advantage

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Marketing Management, 2, (4) 10-21. ... VALUE MANAGED RELATIONSHIPS: THE KEY TO CUSTOMER RETENTION AND PROFITABILITY Robin Buchanan and Crawford Gillies ... The authors of this paper argue that Value Managed Relationships (VMRs) play a vital role in improving customer satisfaction and retentionanbsp;...

Title:Relationship marketing for competitive advantage
Author: Adrian Payne
Publisher: - 1995-09-01

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