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The idea of the marketplace -- where buyers and sellers meet -- is rapidly changing. Today's marketplace, or qservicescapeq, can be a traditional store or a street vendor's cart; it can be a mall or a mail order catalog; it can be a phone, fax, modem, or even qcyberspaceq. This collection of 20 cutting-edge articles explores these various environments and shows how the buying environment influences the relationship between buyers and sellers. You'll review familiar servicescapes and also discover alternate placeways such as cyberculture.... such as Politically Correct Bedtime Stories, The Paper Bag Princess, and Everybody Poops, are prominently featured at ... puppets ranging from adorable creatures such as hugging koala bears to abominable (but still soft and fuzzy) demons, ... Taken as a whole, this store environment produces a ser- 189 Gorilla Marketing.

Author: John F. Sherry
Publisher:Ntc Business Books - 1998

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