Social Identity and Financial Investment Decisions

Social Identity and Financial Investment Decisions

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a€‹This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.The research project bears various ethnographic traces, so I additionally evaluate my research as suggested by Altheide and Johnson (1994). ... to use the data and the offer of more information (including the research proposal, interview transcripts and work in progress) seemed far less important. ... For example, I identified a piece of research, which focuses on ... Due to the multiple interview method, mistakes, like omitted sets of questions, could be easily 3.2 Research Methodology 55.

Title:Social Identity and Financial Investment Decisions
Author: Eva Stumpfegger
Publisher:Springer - 2015-04-30

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