Sport Promotion and Sales Management

Sport Promotion and Sales Management

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qSport Promotion and Sales Management, Second Edition, q features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.This has increased customer satisfaction with purchases, which in turn has helped to increase customer retention. ... commerce conducted via a mobile handset10 a€” is being used in several sport organizations and tested in a number of others. Cell phone and PDA applications are being used by sport organizations such as the NHLa#39;s Carolina Hurricanes. ... the four Ps, at least in relation to sales and promotional activities, is from a more customer-centric, service-based orientation.

Title:Sport Promotion and Sales Management
Author: Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy
Publisher:Human Kinetics - 2008-01

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