Strategic Newspaper Management

Strategic Newspaper Management

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The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in qlong-range planning and in daily operating methodologya€”in, simply, the professionalism of management at all levels.qRefusal to deal with, say, an uncooperative independent-contract distributor can be prohibited ... This can arise if a newspaper refuses to deal with a distributor who will not follow aquot;suggested pricing, for example, or who refuses to handle both morning ... Papers relying heavily on mail delivery should obtain the Domestic Mail Manual and subscribe to the Postal Bulletin, which announces manual changes.

Title:Strategic Newspaper Management
Author: Conrad C. Fink
Publisher:SIU Press - 1988-01-01

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