Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands

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An analysis of 1, 500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.).Business to Business Products and Services Philippe Malaval, Christophe BAcnaroya ... Fiat Palio, PSA 106, 607 and Saxo, Jaguar XK8, Ferrari Maranello, Nissan Primera, and the Suzuki Swift, - in the aquot;World Carsaquot; program, including the newanbsp;...

Title:Strategy and Management of Industrial Brands
Author: Philippe Malaval, Christophe Bénaroya
Publisher:Springer Science & Business Media - 2001-01

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