Survival Math for Marketers

Survival Math for Marketers

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This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.But the thing for you to remember is that the fiscal year was not handed down from on high for the ages. ... Consider Companies A and B, both of which have their peak sales period in the fourth calendar quarter, particularly the Christmas season. ... in the United States a€œstreamlineda€ its accounting by establishing a 52- week fiscal year, beginning on the first Monday in January, which wasna#39;t January 1st.

Title:Survival Math for Marketers
Author: Peter C. Weiglin
Publisher:SAGE Publications - 2002-07-03

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