The 2008 Pfeiffer Annual

The 2008 Pfeiffer Annual

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This annual focuses on change management. It is designed as a ready-made toolkit of ideas, methods, techniques and models.... internally to build it externally, capture the hearts and minds of employees, and develop a shared framework for brand behaviors. ... In service organizations, differentiation is often based on the customer experience, which is intangible.

Title:The 2008 Pfeiffer Annual
Author: Elaine Biech
Publisher:John Wiley & Sons - 2007-12-04

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