The Anatomy of Buzz Revisited

The Anatomy of Buzz Revisited

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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for todaya€™s online world With two-thirds new material and scores of current examples from todaya€™s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and servicesa€”and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in todaya€™s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in todaya€™s message-cluttered world.Toyota could have filtered out these messages. ... example from Toyotaa#39;s short experience with what is called CGM (consumer-generated media): In the spring of 2006, Toyota USA found out that in some ... It was impossible to tell which cars the problem would show up in nexta€”any 2007 Toyota Camry XLE was a candidate.

Title:The Anatomy of Buzz Revisited
Author: Emanuel Rosen
Publisher:Crown Business - 2009-02-24

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