The brand gym

The brand gym

4.11 - 1251 ratings - Source

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of qworkoutsq that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.It also served to inspire and guide the design team better than any brand statement, strategy or book could have done. A range of mould-breaking and image- building products have followed, such as the iBook, G4 Titanium Powerbook andanbsp;...

Title:The brand gym
Author: David Taylor
Publisher:John Wiley & Sons Inc - 2003

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