The Challenge of BRIC Multinationals

The Challenge of BRIC Multinationals

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This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies.In 2006, Haier established a JV (Pakistan Haier-Ruba Economic Zone) in Pakistan to promote Raamp;D, sale and service of ... In 2012, Haier acquired New Zealanda#39;s Fisher aamp; Paykel Appliances, and its top-ranked New Zealand brand, andanbsp;...

Title:The Challenge of BRIC Multinationals
Author: Rob van Tulder, Alain Verbeke, Jorge Carneiro, Maria Alejandra Gonzalez-Perez
Publisher:Emerald Group Publishing - 2016-11-23

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