The Manager's Guide to Competitive Marketing Strategies, Second Edition

The Manager's Guide to Competitive Marketing Strategies, Second Edition

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The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features AmThe color and black disposable ink cartridges each sell for about $29. The gross margins on ink-jet printer cartridges run as high as 60%, versus 40% or less on printers. Thus, HPa#39;s strategy focuses on selling the printer at a lower profit andanbsp;...

Title:The Manager's Guide to Competitive Marketing Strategies, Second Edition
Author: Norton Paley
Publisher:CRC Press - 1999-04-30

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