The Nature of Marketing

The Nature of Marketing

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The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.... ... Harley- Davidson, Inc., a€œLive by itTM a€“The Creed Film. ... 3. com, com/apps/news?pid=conewsstoryaamp;refer=conews aamp;tkr=AAPL:USaamp;sid= ap0bqJw2VpwI/, anbsp;...

Title:The Nature of Marketing
Author: C. Brymer
Publisher:Springer - 2008-11-14

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