The New Integrated Direct Marketing

The New Integrated Direct Marketing

4.11 - 1251 ratings - Source

The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.and a#39;Ariston and ona#39;. ... gadgets as free gifts, themes for prize draws and competitions, and novel ways of persuading consumers to a#39;triala#39; a given product), as well ... with art directors, designers, visualizers and Mac operators of varying degrees of conceptual and manual ability, but to have few, if any, specialist copywriters.

Title:The New Integrated Direct Marketing
Author: Mike Berry
Publisher:Gower Publishing, Ltd. - 1998-01-01

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