The New Management Reader

The New Management Reader

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The New Management Reader examines the circumstances and ideas that are currently shaping management. The book is divided into two sections. Part I looks at the ways in which change will have a lasting impact on management. Key areas covered include gender issues, ethical and green awareness, information technology and the shrinking world. Part II focuses on the emerging issues and concepts that will shape management thinking and practice in the future, looking at information management, networking and collaboration, new models of management, and high involvement organizations.... Courtesy NWA attributes marketers are trying to associate with their brand, for example: VAX, emphasizing the carpet-cleaning features of its less-than- aesthetic vacuum cleaner; SEAT, striving to convey a good value-for-money proposition;anbsp;...

Title:The New Management Reader
Author: Rob Paton, Greg Clark, Geoff Jones, Paul Quintas
Publisher:Cengage Learning EMEA - 1996-12-01

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