Watertight Marketing

Watertight Marketing

4.11 - 1251 ratings - Source

Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.Sonja Jefferson was my guide for the first few iterations of the book proposal and helped me to put down its roots. ... Richard Cunningham was kind enough to sanity check my maths and understanding of management accounting. ... especially those who were good enough to let me case study their companies: Peter Gradwell, Richard and Sarah Morfoot, Vince 12 Watertight Marketing Acknowledgments.

Title:Watertight Marketing
Author: Bryony Thomas
Publisher:Ecademy Press - 2013-01

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