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1992 war Lexus, die Luxusabteilung von Toyota, gerade dabei, auf dem Markt in den USA FuA┬č zu fassen. Im April sah sich das Unternehmen jedoch gezwungen, sein Flaggschiff, das Modell LS400, wegen eines geringen Bremsfehlers ... Doch am Telefon beruhigten die Ansprechpartner des Customer Service die Kunden.

Author: Yossi Sheffi
Publisher:MI Wirtschaftsbuch - 2006

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